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I don’t really know when it started- the addiction to social media.

Was it when Instagram introduced the unlimited feed?

Was it when TikTok bombarded us with short-form video?

Was it when the algorithm started sending me dog videos?

I can’t pinpoint exactly when it started, but maybe that’s the point. It’s been a slow burn this entire time. Introducing small, subtle changes so we adjust… and then crave it even more.

Even as I’m writing this, I can’t help but notice the urge I feel to check my phone. To log into Instagram and “catch up” on my feed for the day (knowing damn well I’m really just looking for a quick dopamine hit).

I hate it. I love it. And then I hate it again.

Social media is like being in a relationship you *know* you shouldn’t be in, but you stay anyway. Because there are no other options, right? Especially as a business owner. How do I market my business? Everyone is passing me up!! Am I missing out? What would I be without it? Who would I be without it?

Ah, that’s the question. Who would we be without social media?

Would we read more books?

Would we join a golf league?

Would we water our plants?

Would we go to that networking event?

Would we learn how to cook?

Would we call our parents?

Would we start a podcast?

Would we go for a walk?

Would we write more?

Would we clean the dishes?

Would we be present?

I’m going to go out on a limb here and say yes. Yes to all of those things. Yes to whatever it is you feel -deep down- that social media has taken from you. And before you feel the shame and guilt wash over (because I’ve been there), please know that this is not your fault. It’s not a lack of willpower or discipline. Social media is designed to keep us coming back for more, and shit- it’s working.

So how do we change this as business owners? What’s the next best course of action? Is deleting social media altogether the answer? Is it setting stricter boundaries? (We all know the time limits on apps don't work). I don’t know. I truly just don’t know.

And maybe that’s one of the reasons why I wrote this today. To see if any of you are feeling the same way. To hold each other accountable and learn from one another. Because although I know we all struggle with this, I can’t help but feel entirely alone.

So I’d love to know- How do you feel about social media? Do you find it helpful? Has it held you back in any way? Have you found any creative ways to market your business outside of social media? I'd love to share these results!

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I'm here,

Emily

Helping you become your best marketer.

113 Cherry St #92768, Seattle, WA, 98104-2205​
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